PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best sweater dresses are soft, warm and built to last. Here’s everything our fashion team recommend in 2024.

Two longtime friends started a women's clothing boutique and are starting to thinking bigger. Along the way, they've had advice from the U of A Small Business and Technology Development Center.

From elegant baubles and glamorous shoes to indulgent cashmere and tasteful accessories, here’s what to buy the most ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best travel clothes for women to pack this fall come from Zara, Aerie, and Amazon. Pulling inspiration from Katie Holmes, ...

Check out our corduroy picks from Old Navy, Madewell, Amazon, J.Crew Outlet, and more. These are the cords you'll want to ...

Real Housewives of New Jersey's Gia Giudice’s holiday gift picks are full of trending beauty, tech, and fashion finds. From the iconic Lululemon Align leggings to the versatile Everywhere Belt ...

While “regular” sizes are abundant, petite fashion for women often seems like an afterthought. As someone who’s been there, I understand how frustrating it can be to piece together outfits ...

Sizing options: Varies by style. Many petite and curvy fits are available ... Eloquii is a plus-sized women's clothing brand that was originally created by The Limted in 2011, but was discontinued ...

From silky sets to cotton classics, stars like Kim Kardashian, Jennifer Lopez and Selena Gomez have plenty of fashionable favorites — many of which just might be too stylish to save solely for ...

Finding the best jeans for women that actually suit your figure ... Agolde is the LA-based denim brand that fashion editors everywhere swear by. Originally founded in 1993, it has been leading ...