Dave Portnoy, the founder and owner of Barstool Sports, says he may be playing a part in the significant NIL package ...

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Michigan has reportedly put together an NIL package worth over $10 million in an attempt to flip the Belleville prospect from ...

LSU commit Bryce Underwood has seemingly denied Michigan's reported record-setting NIL offer. Underwood made a post to ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

HLX platform supports Rebels in their first step of entrepreneurship, building unique monetization opportunities for all ...

NIL money has added a new variable to the long-held practice of college coaches trying to flip recruits who have given verbal ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

On Wednesday, the first day of basketball's early signing period, Rhoades said that his program's NIL structure and funding ...

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.