PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Two longtime friends started a women's clothing boutique and are starting to thinking bigger. Along the way, they've had advice from the U of A Small Business and Technology Development Center.

Below, we’ve rounded up the best corduroy pants for women across different budgets, preferences and fashion aesthetics. Carve ...

Levi’s current sale has plenty of stylish and versatile jeans, including several pairs our editors already own and love, plus ...

It’s available in sizes XXS through XXL with petite, regular, and tall fits ... practically always comes up in my reporting ...

The best travel clothes for women to pack this fall come from Zara, Aerie, and Amazon. Pulling inspiration from Katie Holmes, ...

Our experts evaluated the best undershirts for women, including long-sleeve, T-shirt and sleeveless tank top styles with v-, ...

We sifted through Amazon’s selection of petite fashion for the season ahead and found the best jeans, wide-leg pants, knit ...

Plus I’ve washed them every week and they just keep getting softer. These shirts are an interesting alternative to a hoodie.

Look to brilliantly breezy fits and breathable fabrics for your next vacation or staycation. From the requisite summer dresses and strappy sandals to sunglasses, bikinis, swimsuits and straw bags, our ...

Whether their look was groundbreaking for the time or so distinct it became inseparable from their persona, these women left ...

Just in case you didn’t hold on to your old J.Crew rugbys from back in the day, here are nine classic rugby shirts to help ...