Fans of the Tennessee Volunteers will notice a 10 percent talent fee added to their ticket invoices, starting with the 2025 football season.The University of Te

Tennessee athletics will raise season ticket prices across all its sports by 10%. The school said it is implementing the "talent fee" to prepare for the proposed revenue-sharing model that Tennessee believes could happen as soon as July 1,

Tobe Awaka transfered to Arizona from Tennessee after the Volunteers Elite 8 run last season. Awaka's first season with the Wildcats and knows one player on the roster from his high school ball days.

The fee, along with an initial 4.5 percent average increase, means Vols fans will pay 14.5 percent more on average for tickets next season.

Tennessee has announced a price hike for football tickets starting in 2025 with most of the increase going specifically to help pay players. The increase announced Tuesday morning in an email to season-ticket holders notes a new 10 percent talent fee for all invoices to “help fund the proposed revenue share” for athletes and help Tennessee attract and keep the best talent.