PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best sweater dresses are soft, warm and built to last. Here’s everything our fashion team recommend in 2024.

Two longtime friends started a women's clothing boutique and are starting to thinking bigger. Along the way, they've had advice from the U of A Small Business and Technology Development Center.

From elegant baubles and glamorous shoes to indulgent cashmere and tasteful accessories, here’s what to buy the most ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best travel clothes for women to pack this fall come from Zara, Aerie, and Amazon. Pulling inspiration from Katie Holmes, ...

Check out our corduroy picks from Old Navy, Madewell, Amazon, J.Crew Outlet, and more. These are the cords you'll want to ...

Are you looking to elevate your accessory game? Myntra is offering jaw-dropping deals on the best handbag for women from Guess, ALDO, and Da Milano. Explore here!

We sifted through Amazon’s selection of petite fashion for the season ahead and found the best jeans, wide-leg pants, knit ...

While “regular” sizes are abundant, petite fashion for women often seems like an afterthought. As someone who’s been there, I understand how frustrating it can be to piece together outfits ...

I've researched the best winter coats for short women ... fashion-forward because of the high-gloss water-resistant body, and also figure-flattering, since it comes in three lengths. The petite ...